WHO WE ARE
Introducing Phashash


Founded and established by Charlene Lewison (Former finalist in the CEO Most Influential Women Awards) in December of 2013, Phashash is a dynamic, exclusive Men’s clothing brand that exudes quality and contemporary style.
 
In June 2014 Lewison, former CEO of the award winning Birdi Golf brand created a powerful workforce behind the fast developing brand. With ample experience and flair in the industry, she is nothing short of a dynamic, creating her very own success story in the world of men’s fashion. Charlene is the creative force and handles the design of the merchandise, the production coordination as well as the future product development of the brand. Jimmy Headbush, a seasoned business executive has joined the dynamic Phashash team as commercial director responsible for business development. He holds a National Marketing Management Diploma and further completed certificates in sales management, media studies, sponsorship management and energy management. Jimmy is the founder of the much successful Soweto Festival of Golf.
His entrepreneurial skill is valuable for the continued exponential growth of Phashash, a formidable brand 

 

 
 
EST. 2013
Exclusive Shirt Makers


The name says it all with the Phashash brand, derived fresh off
the streets of South Africa, where the word loosely translates to “freakin’ awesome”.
Just like the name, the Phashash range of clothing is proudly local, fashion forward
and extremely appealing to all ages of South African men. The brand boasts class
and quality with its specialized designs and imported pure fine cotton and cotton
rich fabrics. Phashash are currently in the process of developing their exclusive
clothing range that already consists of a men’s woven shirt collection.
The designs are trendy, adapting clean lines and adding an edgy overbite
to premium fabrics and exceptional tailoring.The Phashash label is not only
fashion forward but portrays depth in their brand as each shirt tells its own
unique story using trims, detailing and colouration in diverse ways as
a medium to do so.
 
Although the fabric is of international quality, the brand still stays true
to its strong South African identity. The shirts are manufactured locally,
specifically for Phashash in one of the finest manufacturing plants in Natal.
 
To the excitement of the ‘always on trend’ South African male, since
its launch Phashash has been quickly recognised and snatched up by
selected up-market men’s retail outlets. Get ready gentlemen, the ultimate
wardrobe awaits.


 
 

 

LATEST ARRIVALS
         
   

 

 

                            

 

WHO WE ARE
Introducing Phashash


Founded and established by Charlene Lewison (Former finalist in the CEO Most Influential Women Awards) in December of 2013, Phashash is a dynamic, exclusive Men’s clothing brand that exudes quality and contemporary style.
 
In June 2014 Lewison, former CEO of the award winning Birdi Golf brand created a powerful workforce behind the fast developing brand. With ample experience and flair in the industry, she is nothing short of a dynamic, creating her very own success story in the world of men’s fashion. Charlene is the creative force and handles the design of the merchandise, the production coordination as well as the future product development of the brand. Jimmy Headbush, a seasoned business executive has joined the dynamic Phashash team as commercial director responsible for business development. He holds a National Marketing Management Diploma and further completed certificates in sales management, media studies, sponsorship management and energy management. Jimmy is the founder of the much successful Soweto Festival of Golf.
His entrepreneurial skill is valuable for the continued exponential growth of Phashash, a formidable brand 

 

 

 
EST. 2013
Exclusive Shirt Makers


The name says it all with the Phashash brand, derived fresh off
the streets of South Africa, where the word loosely translates to “freakin’ awesome”.
Just like the name, the Phashash range of clothing is proudly local, fashion forward
and extremely appealing to all ages of South African men. The brand boasts class
and quality with its specialized designs and imported pure fine cotton and cotton
rich fabrics. Phashash are currently in the process of developing their exclusive
clothing range that already consists of a men’s woven shirt collection.
The designs are trendy, adapting clean lines and adding an edgy overbite
to premium fabrics and exceptional tailoring.The Phashash label is not only
fashion forward but portrays depth in their brand as each shirt tells its own
unique story using trims, detailing and colouration in diverse ways as
a medium to do so.
 
Although the fabric is of international quality, the brand still stays true
to its strong South African identity. The shirts are manufactured locally,
specifically for Phashash in one of the finest manufacturing plants in Natal.
 
To the excitement of the ‘always on trend’ South African male, since
its launch Phashash has been quickly recognised and snatched up by
selected up-market men’s retail outlets. Get ready gentlemen, the ultimate
wardrobe awaits.


 
 

 

LATEST ARRIVALS